Can Being Green Aid In Marketing Your Business Online?

Going green can open all sorts of new marketing opportunities for your business – but can it help with marketing your company on the internet? The answer isn’t a simple or an easy one, but in certain cases going green can help your marketing just as much as it helps the environment…

There are myriad ways to promote your business, and to ensure that your online profile is working for your company. Some of them will be influenced greatly by making the effort to go green, while others will only be subtly affected in minor ways.

The online marketing opportunities that will be affected to a greater or lesser degree by an environmentally friendly business model are as follows:

Conversion rates – YES

No matter how you choose to market your website, whether it’s through search engine optimisation, pay per click marketing, writing and distributing articles or just crossing your fingers and wishing really hard, you’ll need to pay attention to conversion rates.

And being green can really help those rates. 80% of consumers have expressed a preference for environmentally products and services. That means that if they see that you’re an environmentally responsible business, they’re more likely to buy from you – increasing your conversion rates and your profits.

Pay Per Click Marketing – YES

When you’re paying for a pay per click advert, you need to make a big impression, fast.

That means standing out from the crowd in a very small number of characters. And being environmentally-friendly can help you do just that.

We’ve already learned that people prefer green products, so which AdWords headline do you think they’ll click on?

Buy Printer Ink

Eco-Friendly Printer Ink

The chances are that the majority of people will click the second link, because they’re paying attention to the environment, and want to make an ecologically sound choice. If you are that choice, you’ll generate much more business.

Search engine optimisation – MAYBE

Search engine optimisation means putting your business’ website at the top of search engines such as Google and Bing for terms that your customers are searching for. Being green won’t help that, because the search engines don’t care whether you recycle paper or club seals to death.

But searchers do. And they’re starting to search specifically for environmentally friendly businesses.

By going green, you’ll be able to attract those customers, and you’ll benefit from more search traffic and more online sales.

Directory Marketing – MAYBE

The only way going green can help your directory marketing is if you choose to be listed in a carbon neutral directory.

Get your business listed as eco-friendly, and you’ll market your company to a whole new set of environmentally-conscious customers.

So what are you waiting for? Go green today!

How You Can Run a Network Marketing Business Online

In today’s world of technology, it’s very uncommon to find a household without a home computer.

When I began in network marketing the age of the computer did not exist. Today it is possible to run your entire business online. This is wonderful news for those who for any number of sildenafil tadalafil reasons do not have the option of leaving home.

I would look for a company that completely supports online sales. Make sure the company you choose accepts online order entry.

Next, make sure that customers can view the products, view product information and order giving you full credit.

I believe that in order to run a successful business online, you must have a website that can be used in marketing. Many network marketing companies have a company cookie cutter site you can purchase. This is a site that is company made and while allowing a bit of personalization, every distributor has the same site. Without a cookie cutter site, you will have to build and update your own site with all products, prices and a shopping cart.

In order to create sales, you’ll need to market your business. Again, I believe this can all be done online. Here are a few of my favorite online marketing techniques:

1. Article marketing has always been one of my favorite ways to market. You can submit articles to directories, place them on your blog, put them in a newsletter and post them on message boards. You can write about any number of topics. Some directories have over 500 categories to choose from. I suggest finding categories that relate to what you are selling and then share your knowledge with others.

2. Paid advertising comes in many forms. You can buy banner ads on sites targeted to your niche market. You can buy text ads, again on sites targeted to your niche market. You can buy ads in ezines whose subscriber base is those who want and need your product.

3. Create either an eBook or ecourse. This is a wonderful way to get your name in front of other people. If you create an eBook that is helpful, it will be given away over and over again. Create your book on a topic that relates to the products you are selling. I’ve read ebooks with a copyright of 5 years ago. That’s a lot of exposure for one book.

These are just a few of my favorite ways to market online. With the right company and a variety of marketing https://www.acheterviagrafr24.com/viagra-ordonnance/ techniques you can absolutely build a network marketing business online.

Tools to Market Your Business Online Locally

Local search is an inexpensive way to get your business found by prospective customers. In the world of the online business, traffic to your website is the most valuable of assets. And in today’s tight economy, business owners are constantly looking for more efficient ways to market their products or services without breaking the bank. One of the most effective ways to market your business online is locally. People tend to trust local businesses more than they do, for example, one on the other side of the globe. https://www.viagrasansordonnancefr.com/viagra-en-ligne/ Local marketing online is one of the most cost-efficient yet easy methods of which to market on the Internet. And because most companies already have a web site and a blog, local marketing is easier than ever.

Top 10 Tips for Marketing your Business Locally:

1. Merchant Circle – Claim Your Profile on Merchant Circle. If your business is not already listed on Merchant Circle, sign up and within 5 minutes, you can get your business more exposure on the Internet. Be sure to include correct and relevant information such as your legal business name, street address, hours of operation, and business categories. Categories are important because they help ensure your listing is found easier by searching customers. Add deals and promotions to your Merchant Circle listing. Deals include coupons, sales and offers and are a fantastic way to encourage browsing customers to visit your website.

2. Google Places – Claim your business on Google Local Business Center. In a previous blog entry, we outlined the steps necessary to get your business listed on Google Places for free. 97% of consumers search for local businesses online and because the power of Google, many of your potential customers could be looking for the products and services that you offer online at Google Places. Be there when they’re looking for you with Google Places for business. Again, this is a free local platform from Google.

Help your business stand out by adding photos, videos, and offers to show customers why they’ll want to choose you. Display special promotions, post live updates, and respond to reviews from your Places for business account.

3. Yahoo Local – Claim your business on Yahoo Local. Potential customers from your area visit Yahoo! Local every day and could be searching for your products and services. Yahoo Local is easy to setup and gives you the ability to add descriptive information about your business and upload images from your computer. It is simple to manage. You do not have to bid on keywords and you can edit your listing at your convenience, twenty-four hours a day.

These are the building blocks of getting your business found online. These top three sources of website traffic are easy to use and- best of all – they are free.

Next, we will detail some other strategies for building visibility to your business online. Some of them are free, and some of them require an initial deposit to get started. But all of these sources are excellent ways of which to build website traffic, which as we all know equates to more sales!

4. City Search – Add a Business Listing. If you cannot find your business and your business isn’t listed on CitySearch, you can add your business to their directory by completing this form. You need a CitySearch account to submit a new business to them.

5. Local.com – Add a Local.com Business Listing. Setting up your free Local.com business listing is quick and easy and takes just a few simple steps. Get started by entering your business information, preview your listing and edit it with details and special offers to enhance your visibility.

6. MapQuest – Promote your business with MapQuest. The MapQuest Local Business Center listing is free. You can add your business listing within minutes to MapQuest.com by creating a MapQuest Merchant Account. MapQuest powers local search for all AOL properties. You can also buy advertising on MapQuest that gets seen on Yahoo, Yelp and SuperPages business directories.

7. SuperPages – Also called SuperMedia – and is an excellent resource for business owners looking to gain instant access to the millions of potential customers that view the SuperPages business listings each month.

8. YellowBook360 – With a YellowBook360 listing, you are adding your business to one of the top 50 Internet properties on the web. Put your business in more places and reach more customers with YellowBook360.

9. YellowPages.com – The tried and true method of adding your business to the YellowPages is still a strong business strategy. YellowPages has re-branded their business and is now called YP.com, but make no mistake, this directory is still as solid a business investment as ever. Your business can advertise with premium ads and if you are just getting started or are on a strict marketing budget, YP.com offers free business listings.

10. Yelp.com – This website has grown into one of the fastest expanding user communities for reviewing and researching local businesses. Businesses can advertise on Yelp.com with any size budget. Yelp is an excellent website for advertisers to reach an actively engaged audience.

By incorporating each of these steps into your local marketing strategy, you can build a more successful business. Look at these steps and follow through with each one, as your budget allows, and in time you will see more traffic to your website, which will result in more business and sales.

Starting to get the picture? Yeah, you can build traffic, visibility and sales! Give yourself every advantage. Give yourself a better chance to achieve success on-line.

Oh, and don’t forget – go green with green website hosting.